EmpathyBroker recently published a piece on anticipating trends ahead of your customer base. Using their alert tool, clients are able to identify trends in their marketplace early. By having more advanced knowledge of what customers are searching for, brands can better serve those customers and also create more value for their company.
Knowing which keywords to pay close attention to through the use of their alert tool proves to be a more effective way to predict customers’ wants than the traditional nomer of “think like your customer.” Interpreting data well can be a very effective tool in a brand’s arsenal and should be utilized along with traditional methods such as focus groups and surveys. Staying on top of trends in the industry through the use of new tools such as this can ultimately pay dividends to your bottom line.
Adore Me recently partnered with EmpathyBroker to ensure that customers could more easily find exactly which bra they were searching for. By using knowledge and empathy when gathering behavior patterns from customers, EmpathyBroker was able to increase a measurement they refer to as findability for Adore Me products. Findability is a tool that indicates the success of a particular site search and is measured across all channels (web, mobile, etc.).
This led to increased conversions and revenue as the results were more catered to exactly what customers were hoping to find. Another key takeaway is that users searching for an item within a site’s search engine have a higher intention to purchase the item they’re hoping to find.
For more information, read the Adore Me case study by EmpathyBroker.
Adore Me recently partnered with Tar+Feather to create the new TV commercial, “A Girl Deserves Options.” As a multimedia production outfit, Tar+Feather facilitates an array of film, television, commercial, and music video endeavors. Tar+Feather conceptualized, produced, and facilitated the entire post production for Adore Me’s latest broadcast spot.
With bras and bralettes from petite to plus, the new ad shows viewers the diverse collections of bra and panty sets that customers have come to expect from Adore Me. Check out the new Adore Me video here or catch it playing between segments of “Bachelor In Paradise.”
Over the past few years, Instagram has grown to be the platform that brands and marketers are racing to capitalize on. While many brands have been successful, some struggle to understand how to best use the platform. Adore Me partner, Yotpo, uncovered key reasons behind Instagram’s success.
- As opposed to a classic brand advertisement, Instagram shows products being used in relatable scenarios. Instagram pictures tend to be aspirational and the best moments of someone’s life, showing us things that we wish we had.
- Instagram has a high conversion rate because customers trust images that are from previous customers more than typical ads and branded images.
- Producing quality Instagram photos can increase efficiency if marketers repurpose the content. Instagram photos can be used in marketing materials, on a website, and on product pages.
A few brands that have conquered Instagram are Braithwait, Adore Me, and Pura Vida. These brands have captured dynamic and authentic photos and then displayed them across their websites and on product pages. For more great examples on how you can improve your brand’s Instagram presence, read Yotpo.
Since its inception, Adore Me has made a name for itself from its online subscription model. While Adore Me is still an e-commerce brand, they have also started the move to brick and mortar locations. They began the transition this spring when they opened a show room at their NYC headquarters.
The second move came this June when Adore Me partnered with Nordstrom. A selection of Adore Me merchandise is now available in select Nordstrom stores and online. Camille Kress, Adore Me’s head of business and brand development, told Racked, “Partnering with Nordstrom is a way to reach more people offline, while strengthening the brand’s credibility in the fashion industry.”
The company hopes to provide customers with both a traditional retail experience while continuing their internet subscription model.
The long awaited 2016 Summer Olympic games begin August 5th and audiences will be flocking to social media to follow and discuss the events. This creates a great opportunity for brands to get in the spirit of the games and engage with their audience. Nanigans covered tips on how to get your brand involved in the excitement and energy of the games.
- Get involved by participating in Olympic themes and finding creative ways to tie in your products.
- The Olympics run all day and can be followed on various devices so it’s important to have timely messages on the proper channels.
- Certain areas and nationalities will be watching certain events. Focus on targeted ads that reach the right audiences at the right time.
- Create a natural continuation of the audiences’ viewing experience by leveraging video.
Get full details and examples on the Nanigans blog.
The holiday season may seem far away for most, but now is the time that marketers start to plan for their holiday season success. Consumers have millions of ads hitting them during the holiday season and it’s crucial that a brand’s ad sticks in the customer’s mind.
The key to a successful holiday season is being prepared with a great plan. Salesforce put together their 2016 Marketing Holiday Calendar to prepare marketers for the season. The calendar includes trends, data, and messaging themes that a brand will need in order to be successful this year. Find the Salesforce Holiday Calendar here.