Adore Me recently partnered with Tar+Feather to create the new TV commercial, “A Girl Deserves Options.” As a multimedia production outfit, Tar+Feather facilitates an array of film, television, commercial, and music video endeavors. Tar+Feather conceptualized, produced, and facilitated the entire post production for Adore Me’s latest broadcast spot.
With bras and bralettes from petite to plus, the new ad shows viewers the diverse collections of bra and panty sets that customers have come to expect from Adore Me. Check out the new Adore Me video here or catch it playing between segments of “Bachelor In Paradise.”
On March 8, men and women all over the world celebrated International Women’s Day. This year’s theme was Pledge For Parity. Participants were encouraged to show their support using the hashtag #PledgeForParity, and to join in local events and causes.
Adore Me brought the celebration to their office and interviewed some of their female colleagues. They were asked their thoughts including who inspires them and how they define feminism. To hear what they had to say, head over to the Adore Me blog and read the inspiring post on Girl Power!
R2C Group is an advertising agency that specializes in what they call Transactional Brand Building.
R2C recently shared their thoughts on how to make the most of a Super Bowl ad. This year, each coveted commercial spot cost approximately $5 million. With 110 million viewers, that gives advertisers a $45 CPM. R2C advises that spending more of your ad budget, in addition to the TV spot, can simultaneously bring that CPM cost down.
Get the breakdown in their post on the R2C blog here.
2016 is well underway, and Salesforce has shared 8 marketing predictions they have for the year.
One of those predictions is that marketing will take on more sales responsibility. The two departments will continue to become more intertwined, and marketers will be responsible for delivering qualified sales leads.
A theme at the core of many of Salesforce’s predictions: the importance of the customer. Marketing in 2016 will be all about having real customers advocate on behalf of your brand. Companies will need to leverage “mass personalization” if they want to break through the noise and reach the right customer at the right time.
Read the full list of predictions on the Salesforce blog.
Nanigans, an advertising automation software company, has published “The Ultimate Advertising Checklist For A Merry Holiday Marketing Season” in time for Black Friday and the start of the holiday shopping rush.
Their list includes tips for preparation, from targeting to budgeting, and “game time,” to follow once ads are up and running.
Here are a few items from the checklist:
- Optimize the gift-giving spirit of the season by targeting men’s products to women, and vice versa
- Drive users to make a purchase on your website with a strong Call-to-Action
- Optimize your website to be mobile-friendly so users can easily browse and make purchases on smartphones and tablets
Read the full list of tips in their post here.
CanCan is an organization that spreads information about early-detection and prevention of breast cancer. They put on free educational parties where attendees can hear from a survivor and a breast health instructor, and CanCan provides follow-up resources and reminders.
October was Breast Cancer Awareness Month, and CanCan and Adore Me partnered to share a fun reminder video, with a message “to empower and educate women to be more in control and less in fear of breast cancer.”
Watch Adore Me’s video and learn more about CanCan on the CanCan Health blog.
Dotcom Distribution doesn’t think so. The logistics company recently shared Two Ways to Master Holiday Peak Planning.
Their first tip is to forecast for the season. They say the best way to do this is to look at numbers from years past and rely on real data. Be sure to have enough inventory in stock.
The second tip is to invest in long-term customer relationships. How will you make your customers’ lives easier this holiday season? If an order is going to arrive late, it’s key to keep package recipients in the loop.
Read holiday shipping tips and more on the Dotcom Distribution blog.