Earlier this year, Adore Me partnered with Support the Girls to donate bras, panties and other items to homeless women and girls around the world. In total, Adore Me donated about 1,000 items including bras and panties, swimwear, activewear, sleepwear and lingerie.
Support the Girls is a Maryland-based nonprofit that works to restore dignity to thousands of homeless women and girls by donating undergarments and menstrual products. The organization works with affiliates across North America, and several sites worldwide, to deliver these crucial items to women in need. In the past 12 months, Support the Girls has collected and distributed 135,000 bras and 785,000 tampons, maxi pads and other menstrual hygiene products around the world. Since the organization was launched in July 2015, they have received national recognition for their support of homeless women and girls.
Giving back to the community is an important part of Adore Me’s business model. In the past, the company has partnered with a variety of women-focused causes including PinkChoseMe and Cancan Health. The mission of Support the Girls resonated with Adore Me and their core value of empowering women by helping them feel confident and beautiful.
Victoria Sullivan, an undergraduate at the University of Massachusetts Amherst, is the recipient of the Adore Me Spring 2017 Scholarship. The company launched the scholarship in 2016 to support women pursuing degrees in business and business-related fields. The scholarship provides $1,000 to women who have demonstrated the ability to lead on their campuses and in their communities, and who have started their own business, or have plans to start one.
Victoria Sullivan is the first winner of the newly-launched scholarship. As a leader on campus, she serves as Vice President of the Phi Kappa Phi honor society, and has acted as captain of several intramural sports teams. She was chosen as the Adore Me Scholarship winner due to her demonstration of leadership skills and other traits of a future entrepreneur.
Adore Me founder and CEO, Morgan Hermand-Waiche, who launched the company while in business school, started the Adore Me scholarship to encourage entrepreneurship among women studying business.
For more information on future scholarships, visit the Adore Me scholarship website.
Marissa Hastings, the blogger behind YourBreastSelf.com, shared her recent shopping experience in this Adore Me review. Marissa writes about the difficulties many small-breasted women face when shopping for bras – limited selection, only push-ups available, and trouble finding just the right fit.
To help her find that perfect fit, Marissa scheduled a session at Adore Me’s NYC showroom to try out the expansive range of sizes and selection. What she found was that she “actually had trouble deciding what I wanted to keep because there were so many styles that fit. Whoa. This just goes to show you that if your bra isn’t fitting properly, it’s not you that’s the problem – it’s the bra.”
Adore Me caters to women of all sizes by offering a range from 30A to 44G. Marissa’s review also praised the quality of the lingerie at an affordable price, as well as a much wider selection of styles and colors of bras in smaller sizes – something she’s had trouble finding elsewhere.
When Adore Me was looking for new ways to engage with millennials, they looked to join Pinterest. Adore Me quickly saw huge organic growth on the platform and made the decision to partner with Pinterest to begin using Promoted Pins.
After partnering with Pinterest, Adore Me saw an increase in Pinterest revenue by 4000%. Using the Pinterest Ads API, they also found that customers who were acquired through Pinterest also spent 20% more over time compared to customers who came from other channels.
Find out more about the success of the Adore Me and Pinterest partnership.
Adore Me recently launched the Adore Me Scholarship to provide financial assistance to women who are studying business. The entrepreneurial spirit of founder Morgan Hermand-Waiche drove Adore Me to the top of the Inc. 5000 list of fastest-growing private retail company in 2015. Now Adore Me seeks to give back by helping women with similar aspirations of starting their own company get the education to do so.
The Adore Me Scholarship is a $1,000 award to women who have demonstrated a strong ability to lead in their community or have plans to one day start their own business. The deadlines for these scholarships are February 28, 2017 and May 31, 2017. To apply, applicants must go to the Adore Me Scholarship website and fill out the form.
For updates and reminders on deadlines, connect with Adore Me on LinkedIn.
When Adore Me wanted to more effectively and proactively email their customers, they turned to Optimove for the right tools. This tech savvy move allowed them to automate email segmentation, both saving their staff time and converting more emails into sales.
Optimove’s system allowed Adore Me to separate their email lists into categories by behaviors instead of typical specifications such as ZIP code or age. This led to more personalized emails which in turn led Adore Me to grow their existing customer base by 2.3 times over the ten month period since they began using the new system.
Personalized emails were a big differentiator for Adore Me, and tips such as sending former VIPs multiple follow-up emails after they’ve opted out ultimately led to more than a quarter of customers reactivating.
Read Optimove’s full case study on Adore Me here.
EmpathyBroker recently published a piece on anticipating trends ahead of your customer base. Using their alert tool, clients are able to identify trends in their marketplace early. By having more advanced knowledge of what customers are searching for, brands can better serve those customers and also create more value for their company.
Knowing which keywords to pay close attention to through the use of their alert tool proves to be a more effective way to predict customers’ wants than the traditional nomer of “think like your customer.” Interpreting data well can be a very effective tool in a brand’s arsenal and should be utilized along with traditional methods such as focus groups and surveys. Staying on top of trends in the industry through the use of new tools such as this can ultimately pay dividends to your bottom line.