Advantages of Identifying Trends Early

EmpathyBroker recently published a piece on anticipating trends ahead of your customer base. Using their alert tool, clients are able to identify trends in their marketplace early. By having more advanced knowledge of what customers are searching for, brands can better serve those customers and also create more value for their company.

Knowing which keywords to pay close attention to through the use of their alert tool proves to be a more effective way to predict customers’ wants than the traditional nomer of “think like your customer.” Interpreting data well can be a very effective tool in a brand’s arsenal and should be utilized along with traditional methods such as focus groups and surveys. Staying on top of trends in the industry through the use of new tools such as this can ultimately pay dividends to your bottom line.

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Advantages of Identifying Trends Early

Adore Me Partners with EmpathyBroker

Adore Me recently partnered with EmpathyBroker to ensure that customers could more easily find exactly which bra they were searching for. By using knowledge and empathy when gathering behavior patterns from customers, EmpathyBroker was able to increase a measurement they refer to as findability for Adore Me products. Findability is a tool that indicates the success of a particular site search and is measured across all channels (web, mobile, etc.).

This led to increased conversions and revenue as the results were more catered to exactly what customers were hoping to find. Another key takeaway is that users searching for an item within a site’s search engine have a higher intention to purchase the item they’re hoping to find.

For more information, read the Adore Me case study by EmpathyBroker.

Adore Me Partners with EmpathyBroker