EmpathyBroker recently published a piece on anticipating trends ahead of your customer base. Using their alert tool, clients are able to identify trends in their marketplace early. By having more advanced knowledge of what customers are searching for, brands can better serve those customers and also create more value for their company.
Knowing which keywords to pay close attention to through the use of their alert tool proves to be a more effective way to predict customers’ wants than the traditional nomer of “think like your customer.” Interpreting data well can be a very effective tool in a brand’s arsenal and should be utilized along with traditional methods such as focus groups and surveys. Staying on top of trends in the industry through the use of new tools such as this can ultimately pay dividends to your bottom line.