Since its inception, Adore Me has made a name for itself from its online subscription model. While Adore Me is still an e-commerce brand, they have also started the move to brick and mortar locations. They began the transition this spring when they opened a show room at their NYC headquarters.
The second move came this June when Adore Me partnered with Nordstrom. A selection of Adore Me merchandise is now available in select Nordstrom stores and online. Camille Kress, Adore Me’s head of business and brand development, told Racked, “Partnering with Nordstrom is a way to reach more people offline, while strengthening the brand’s credibility in the fashion industry.”
The company hopes to provide customers with both a traditional retail experience while continuing their internet subscription model.
