Christmas in July

The holiday season may seem far away for most, but now is the time that marketers start to plan for their holiday season success. Consumers have millions of ads hitting them during the holiday season and it’s crucial that a brand’s ad sticks in the customer’s mind.

The key to a successful holiday season is being prepared with a great plan. Salesforce put together their 2016 Marketing Holiday Calendar to prepare marketers for the season. The calendar includes trends, data, and messaging themes that a brand will need in order to be successful this year. Find the Salesforce Holiday Calendar here.

Advertisements
Christmas in July

The Importance of Customer Trust

Yotpo recently covered what it takes for e-commerce sites to gain customer trust. The best way for brands to earn sales is not by overt marketing but by gaining a customers trust in the brand. Brands need to build trust so customers buy today and keep coming back in the future. Here are some tips from Yotpo on how to build trust.

  • Use social platforms to receive reviews from customers. When a potential customer sees that someone they know shops a brand and recommends it, that potential shopper is more likely to buy.
  • With a number of scam e-commerce websites, customers are afraid their money will disappear or the quality won’t be as high as it appears on the website. Provide detailed descriptions so customers know what they will be getting.
  • The design of an e-commerce website will tell the customer instantly if they can trust the brand or not. A brand’s website needs to communicate authenticity, credibility, and customer safety.

Check out the whole post here.

 

The Importance of Customer Trust

Upfront Ventures Participates in Funding for Vemba

Investment firm Upfront Ventures recently participated in a $5 million Series A funding for the video distribution and content discovery company, Vemba. The funding will be used to expand the company’s platform.

Vemba is a next generation platform for premium publishers and provides the distribution, discovery and monetization of video content. Read the full article on VideoInk.

Upfront Ventures has also raised funds for GumGum, Adore Me, and Parachute.

Upfront Ventures Participates in Funding for Vemba