Dotcom Distribution, an eCommerce and logistics partner, recently discussed the top five essential elements an eCommerce brand needs to consider when creating a style guide. The elements of a style guide visually tells shoppers what the brand is all about and creates a unique identity.
According to Dotcom’s post, the top elements a brand’s style guide should include are photography, voice, topography, colors and logo. Having a style guide that is updated yearly will create a cohesive, on-trend look that will ensure the best representation of your brand’s eCommerce website. Read Dotcom’s blog post here.