Yotpo studied 1.3 million reviews to uncover the condition of customer satisfaction in the fashion eCommerce industry.
They examined the state of customer satisfaction, pain points for shoppers, and how fashion brands can use this to improve and influence online shopping.
Here are a few takeaways:
- The fashion industry has high customer satisfaction compared to the eCommerce industry average.
- Disappointment from customers typically comes from the quality and fit of the product. Brands can manage customer expectations by using the same language as customers to give them what they are looking for.
- Customers are more inclined to write reviews based on purchases influenced by their social connections.
Read the full article here.