Using Customer Reviews to Improve Satisfaction

Yotpo studied 1.3 million reviews to uncover the condition of customer satisfaction in the fashion eCommerce industry.

They examined the state of customer satisfaction, pain points for shoppers, and how fashion brands can use this to improve and influence online shopping.

Here are a few takeaways:

  • The fashion industry has high customer satisfaction compared to the eCommerce industry average.
  • Disappointment from customers typically comes from the quality and fit of the product. Brands can manage customer expectations by using the same language as customers to give them what they are looking for.
  • Customers are more inclined to write reviews based on purchases influenced by their social connections.

Read the full article here.

Advertisements
Using Customer Reviews to Improve Satisfaction

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s