Bindery is a video production company that has created national TV commercials, animated television shows and films. Over the past year, Adore Me has teamed up with Bindery as they began to advertise through TV commercials.
Most recently, Adore Me worked with Bindery to tell the story of Adore Me’s VIP Membership. Bindery published a case study on the creation of the video and how they used a bright, lighthearted, and art-heavy approach while creating engaging content.
Watch the video on the Adore Me YouTube page.
Dotcom Distribution, an eCommerce and logistics partner, recently discussed the top five essential elements an eCommerce brand needs to consider when creating a style guide. The elements of a style guide visually tells shoppers what the brand is all about and creates a unique identity.
According to Dotcom’s post, the top elements a brand’s style guide should include are photography, voice, topography, colors and logo. Having a style guide that is updated yearly will create a cohesive, on-trend look that will ensure the best representation of your brand’s eCommerce website. Read Dotcom’s blog post here.
Yotpo studied 1.3 million reviews to uncover the condition of customer satisfaction in the fashion eCommerce industry.
They examined the state of customer satisfaction, pain points for shoppers, and how fashion brands can use this to improve and influence online shopping.
Here are a few takeaways:
- The fashion industry has high customer satisfaction compared to the eCommerce industry average.
- Disappointment from customers typically comes from the quality and fit of the product. Brands can manage customer expectations by using the same language as customers to give them what they are looking for.
- Customers are more inclined to write reviews based on purchases influenced by their social connections.
Read the full article here.
Nanigans studied the results of mobile app advertisers success using Facebook’s Audience Network, which allows marketers to extend their ads outside of Facebook.
Nanigans saw an increase, across industries, in mobile app install when brands used Facebook Audience Network. For brands like Adore Me, whose mobile app drives 80% of the brand’s traffic, an increase in traffic to the app is crucial for growth.
Learn more on the effect of Facebook’s Audience Network by downloading the Nanigans study.