R2C Group on Super Bowl 50 Ads

R2C Group is an advertising agency that specializes in what they call Transactional Brand Building.

R2C recently shared their thoughts on how to make the most of a Super Bowl ad. This year, each coveted commercial spot cost approximately $5 million. With 110 million viewers, that gives advertisers a $45 CPM. R2C advises that spending more of your ad budget, in addition to the TV spot, can simultaneously bring that CPM cost down.

Get the breakdown in their post on the R2C blog here.

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R2C Group on Super Bowl 50 Ads

Adore Me Rockets Growth with R2C

Adore Me has been using TV advertising since January 2015 to acquire new customers, particularly in their target demographic: millennials.

They needed a way to combine data and detailed KPI measurements, and found R2C to be a fit. Through their partnership they have seen increased brand recognition and new customers, including a 2x membership increase and 3x increase in traffic.

Get the full details from R2C in the Adore Me case study.

Adore Me Rockets Growth with R2C