Salesforce Offers Marketing Predictions for 2016

2016 is well underway, and Salesforce has shared 8 marketing predictions they have for the year.

One of those predictions is that marketing will take on more sales responsibility. The two departments will continue to become more intertwined, and marketers will be responsible for delivering qualified sales leads.

A theme at the core of many of Salesforce’s predictions: the importance of the customer. Marketing in 2016 will be all about having real customers advocate on behalf of your brand. Companies will need to leverage “mass personalization” if they want to break through the noise and reach the right customer at the right time.

Read the full list of predictions on the Salesforce blog.

 

Advertisements
Salesforce Offers Marketing Predictions for 2016

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s