2016 is well underway, and Salesforce has shared 8 marketing predictions they have for the year.
One of those predictions is that marketing will take on more sales responsibility. The two departments will continue to become more intertwined, and marketers will be responsible for delivering qualified sales leads.
A theme at the core of many of Salesforce’s predictions: the importance of the customer. Marketing in 2016 will be all about having real customers advocate on behalf of your brand. Companies will need to leverage “mass personalization” if they want to break through the noise and reach the right customer at the right time.
Read the full list of predictions on the Salesforce blog.