Yotpo is a customer content marketing platform that helps companies streamline and leverage their reviews and social presence.
Adore Me works with Yotpo to collect customer reviews, and to offer customers a direct line for providing feedback to the brand. Adore Me receives 3,000 reviews per month that they can review to hear what customers are saying about their experience and products. Customers are also able to see what other shoppers are saying to help them choose the best designs and fit for their body.
Read the full Adore Me case study on yotpo.com.
2016 is well underway, and Salesforce has shared 8 marketing predictions they have for the year.
One of those predictions is that marketing will take on more sales responsibility. The two departments will continue to become more intertwined, and marketers will be responsible for delivering qualified sales leads.
A theme at the core of many of Salesforce’s predictions: the importance of the customer. Marketing in 2016 will be all about having real customers advocate on behalf of your brand. Companies will need to leverage “mass personalization” if they want to break through the noise and reach the right customer at the right time.
Read the full list of predictions on the Salesforce blog.