Nanigans, an advertising automation software company, has published “The Ultimate Advertising Checklist For A Merry Holiday Marketing Season” in time for Black Friday and the start of the holiday shopping rush.
Their list includes tips for preparation, from targeting to budgeting, and “game time,” to follow once ads are up and running.
Here are a few items from the checklist:
- Optimize the gift-giving spirit of the season by targeting men’s products to women, and vice versa
- Drive users to make a purchase on your website with a strong Call-to-Action
- Optimize your website to be mobile-friendly so users can easily browse and make purchases on smartphones and tablets
Read the full list of tips in their post here.