Nanigans’ Checklist for Holiday Marketing

Nanigans, an advertising automation software company, has published “The Ultimate Advertising Checklist For A Merry Holiday Marketing Season” in time for Black Friday and the start of the holiday shopping rush.

Their list includes tips for preparation, from targeting to budgeting, and “game time,” to follow once ads are up and running.

Here are a few items from the checklist:

  • Optimize the gift-giving spirit of the season by targeting men’s products to women, and vice versa
  • Drive users to make a purchase on your website with a strong Call-to-Action
  • Optimize your website to be mobile-friendly so users can easily browse and make purchases on smartphones and tablets

Read the full list of tips in their post here.

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Nanigans’ Checklist for Holiday Marketing

Adore Me and CanCan Spread Awareness

CanCan is an organization that spreads information about early-detection and prevention of breast cancer. They put on free educational parties where attendees can hear from a survivor and a breast health instructor, and CanCan provides follow-up resources and reminders.

October was Breast Cancer Awareness Month, and CanCan and Adore Me partnered to share a fun reminder video, with a message “to empower and educate women to be more in control and less in fear of breast cancer.”

Watch Adore Me’s video and learn more about CanCan on the CanCan Health blog.

 

Adore Me and CanCan Spread Awareness