Dotcom Distribution, an eCommerce and logistics partner, recently published a post on their blog about the phenomenon that is “unboxing.” Unboxing is a practice where shoppers document themselves opening packages, and it can be a great tool for brands to earn customer loyalty.
According to Dotcom’s post, unboxing videos grew by 57% from 2013 to 2014. Opening a unique, interactive package can be a really exciting moment for consumers, and enhance their overall brand experience. Dotcom Distribution shares 4 ways that unboxing can help your brand in their article here.
Adore Me is a Dotcom Distribution partner whose customers often share their own unboxing experiences on YouTube. Adore Me made a video based on this growing trend: Unbox Me, Adore Me. Check out this video and more on AdoreMeTV.