Salesforce is a CRM platform that connects brands to their customers using mobile and cloud technology.
When Salesforce’s partner Adore Me originally reached out to their customers using email marketing blasts, they found this wasn’t the ideal approach for their millennial customer base. Adore Me and Salesforce worked together and experimented with A/B testing, something Adore Me has been widely recognized for with past campaigns.
The companies realized that it’s important for Adore Me to engage with their customers within the first week of signing up for emails, a prime time for conversion. Their tests also led them to make small changes, like tweaks to an email subject line, which proved to be successful.
Read all of the details in Adore Me Reveals the Je Ne Sais Quoi of its Email Marketing Efforts.