Salesforce is a CRM platform that connects brands to their customers using mobile and cloud technology.
When Salesforce’s partner Adore Me originally reached out to their customers using email marketing blasts, they found this wasn’t the ideal approach for their millennial customer base. Adore Me and Salesforce worked together and experimented with A/B testing, something Adore Me has been widely recognized for with past campaigns.
The companies realized that it’s important for Adore Me to engage with their customers within the first week of signing up for emails, a prime time for conversion. Their tests also led them to make small changes, like tweaks to an email subject line, which proved to be successful.
Read all of the details in Adore Me Reveals the Je Ne Sais Quoi of its Email Marketing Efforts.
Upfront Ventures participated in a funding round for startup HelloTech. Madrona Venture Group led the Series A round of $12.5 million in funding. Other participants were CrossCut Ventures and Accel Partners.
HelloTech is a company that connects college students with strong technical expertise, to users who need technical support in their homes. This TechCrunch article notes that homes today have upwards of ten connected devices. When users need live, in-person help to manage their devices, HelloTech wants to be the solution.
Currently the project is live in Los Angeles, but the company plans to roll out on a national level.
Investment firm Upfront Ventures has announced their participation in a huge round of Series E funding for one of their previous investments, ThredUP. ThredUP is a second-hand clothing online marketplace, that buys and sells gently used women’s and kid’s clothing.
Goldman Sachs led the latest funding round, which raised $81 million in total. Upfront wrote a detailed piece outlining the growing opportunities in the second-hand marketplace, which can be seen on their Insights blog here. Small Business Trends also has more on the story in this article.
ThredUP joined the Upfront Ventures portfolio in early 2014. Other companies in the portfolio include Adore Me, Ferris, and Grove Labs.