Marketing software company Yotpo was featured in a recent article from Forbes.
Yotpo helped company Sears Hometown and Outlet Stores (a separate entity from Sears) bring customer feedback from many platforms into one place of management. The combined feedback includes customer commentary, reviews, and surveys.
Read the article on Forbes to learn more.
Earlier this year, Yotpo shared on their own blog how review management helped Adore Me to place in the Inc. 500 list. Head over to their blog to check out the accompanying video.
Nanigans published a case study featuring online retail partner Adore Me.
The case study explains how Adore Me and Nanigans were able to work together to help Adore Me reach 1,500 new customers in 5 days, during the last holiday season. The pair were able to target Adore Me’s audience on Facebook and offered a smooth transition from the ad to a re-designed landing page on Adore Me’s website.
This strategy led to a 15 times increase in new member registrations and 2,500 unique purchases.
Learn all about this successful partnership in this case study featuring Adore Me.
Nanigans has announced an expansion of their services to include an additional platform, Instagram. Instagram will be included in the Nanigans’ SaaS (Software-as-a-Service) offering. The company has attributed this expansion to growing customer demand.
This seems to be a natural progression for many brands, as Instagram is an increasingly popular platform for connecting with target audiences. Lots of brands are finding ways to not only advertise on Instagram but to connect with their followers and potential new followers where they already live online.
An expansion into Instagram will have great synergy with Nanigans’ existing offering on Facebook, who owns the Instagram platform.
Read more about the expansion here.